Obama: ‘more than $90 million on ads’
p2pnet news view Advertising | Politics:- With the US election roaring along nicely, Americans aren’t voters; they’re markets.
“With national and state polls showing him building a broader lead over McCain, Obama has switched to a more positive pitch,” says the Associated Press.
Apparently, last week, only 34 % of Barack Obama’s ads attacked McCain directly, “while virtually all of [John] McCain’s ads attacked Obama,” says a study by the Wisconsin Advertising Project at the University of Wisconsin-Madison.
Oh.
“Barack Obama spent $3.3 million in TV advertising on Monday,”says AP, going on, “At that rate the Democrat will spend more than $90 million on ads through Election Day — more than all the money Republican rival John McCain has to spend on his entire fall campaign.
“McCain’s ad spending Monday totaled about $900,000 and the Republican National Committee weighed in with about $700,000 worth.”
The disparity is so wide it’s allowed Obama to spend in more states than McCain, to appear more frequently in key markets, “and to diversify his message by both attacking McCain and promoting his own personal story”.
Who’s reaping the handsome advertising rewards?
Omnicom Group’s GMMB and independent SS&K are, says Advertising Age. They’re working with AKP Media’s David Axelrod, the campaign’s chief media strategist.
Associated Press – Obama holds advertising advantage over McCain, October 9, 2008
Advertising Age – Obama Taps GMMB, SS&K, April 25, 2007
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