Local TV vs News Online, 24/7
p2pnet news view TV | Advertising:- Is there life for local TV beyond local TV?
And if there is, might it have something to do with the World Wide Web?
The Christian Science Monitor has acknowledged The Net as The Way. After a century of non-stop physical publication, it’s going fully digital.
Now, “The 11 pm evening newscast simply is not all that exciting in a world of 24/7 news online and via mobile,” says Pali Research’s Rich Greenfield, pointing out NBC has launched a “radical approach to online programming for several of its stations (including New York, Chicago and Los Angeles)”.
It’s, “no longer focused on using the web as a promotional vehicle for the TV station, he says, also heretically suggesting “local TV station personalities and content” may not be, “particularly relevant online”.
Rather, the stations are, “looking at the website as a whole new local media business that leverages the NBC network brand, while incorporating content from across the Internet (we saw content from Gawker.com, The Daily News, New York Magazine, Newsday, Runners World, The Sun, etc …).”
Compare NBC New York with the CBS New York, ABC New York and FOX New York and, “the difference between NBC and the others is striking, says Greenfield, adding:
“CBS.LA.com? CBS is currently in the planning phase for a re-launch of its Internet sites in Los Angeles. CBS hopes to tie together the online presences of its television, radio, outdoor and CNET businesses into a Los Angeles online destination site, to-be-called CBS.LA.com. However, it still feels as if there will be a strong presence of the television-based content from CBS’s LA TV stations on the site, whereas NBC’s New York site feels totally distinct from its television station, on-air personalities, etc …
“We hope to hear more about CBS’s plans in the near-future.”
fully digital – Christian Science Monitor goes digital, October 29, 2008
Pali Research – Do Local Stations Have a Future Beyond Television?, October 30, 2008
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October 30th, 2008 at 5:06 pm
I notice that neither they, no anyone else apparently, want to use the .TV suffix, which was, ahem, made for television.
The most popular hit on Google was http://stv.tv for STV News for Scotland. Well, second-most popular, after the site that advertises for .TV domains.
Using .COM smacks of the “corporate first” greed mentality.
November 2nd, 2008 at 3:23 pm
As far as I’m concerned, the internet would be a better place without the mainstream TV networks.
Sure there might be some entertainment value in having them around, but they’ve certainly done us all enough disservice all those years on the air through their tireless agenda of propaganda and misinformation, which will always be their raison d’être.