MySpace, MTV plan to monetize piracy
p2pnet news view Advertising | Movies:- “What do you do for an encore after you sold Rupert Murdoch on the idea of buying an exploding online lounge called MySpace?” – asked a Hollywood Reporter story in 2006, going on:
“Fox Interactive Media president Ross Levinsohn knows what his next move is. Social networking, he assures, was just the beginning. ‘We are creating new tools and jumping-off places to embrace this community of nearly 100 million MySpace profilers who love talking to each other,’ he said.”
Exploit would’ve been a better word than embrace and two years on a technology that, “essentially allows content owners to profit from piracy will get a high-profile test this month from MySpace and MTV Networks,” the Hollywood Reporter says in a new story.
It’s talking about a system offered by Auditude which, it says on its website, “helps content owners find and sell ads on their videos across the internet, publishers grow high-value inventory for buyers, and advertisers target premium video online.
“By combining our ad platform with our identification system, we simplify monetization of online video.”
Or, put another way, “Instead of triggering the usual take-down notices, copyright-infringing footage of select MTV Networks programing uploaded by MySpace subscribers would be automatically redistributed with advertisements that would generate revenue for the companies,” says the story.
MTV, “plans to pull it off through a deal, scheduled to be announced today, with MySpace and Auditude, a Silicon Valley start-up that is providing the advertising technology,” says the Los Angeles Times.
“The strategy is similar to that of YouTube, which late last year launched a system that identifies video clips and then offers copyright holders a choice between removing the material or letting YouTube place ads on it in exchange for a piece of the revenue,” it states, adding companies such asVobile Inc, “whose technology is used by some major Hollywood studios, are also working on ways to help companies make money from their copyrighted content,” are also moving in that direction.
But, it has Vance Ikezoye, CEO of Los Gatos, Calif.-based Audible Magic, “it’s a tough problem to solve.”
And Ikezoye would know.
For years he’s been trying to foist his CopySense DRM nonsense on rights holders.
Hollywood Reporter – MySpace a launch pad for next-gen media biz, July 25, 2006
Hollywood Reporter – MySpace, MTV test piracy-profit plan, November 3, 2008
Los Angeles Times – MTV Networks in deal to monetize uploaded videos, November 3, 2008
CopySense DRM nonsense – Bowling Green U and CopySense nonsense, October 24, 2008
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November 3rd, 2008 at 3:42 pm
Monetization… Is there anything it can’t do?
If greed were horses we’d all be trampled to death by now.
Give it time.