Yahoo, Google, re-jig ad partnership
p2pnet news view | Advertising:- Eric and the guys have had enough of danged government shilly-shallying, dang it, p2pnet posted in September.
Time, and money, are a-wasting.
They weren’t going to wait a second longer on their proposed advertising deal with Yahoo, “even if government regulators need more time to assess whether the alliance will diminish competition,” said the Associated Press at the time.
After, “voluntarily delaying the start of the Yahoo deal three months ago to give antitrust regulators time to review the potential impact, CEO Eric Schmidt said he isn’t willing to wait very much beyond an Oct. 11 deadline spelled out in the companies’ contract,” said the story, quoting him as declaring:
“Time is money in our business.”
Now, “Google and Yahoo have offered to significantly narrow the scope of a planned advertising partnership in a last-minute effort to win the approval of the Justice Department, which is scrutinizing the deal for its effect on competition,” the New York Times has a person “briefed on the revised plan” stating, going on:
“The advertising deal calls for Google to place ads next to some Web search results on Yahoo, lifting Yahoo’s revenue. Under the revised terms, the deal would be shortened to 2 years, from as many as 10, said the person, who agreed to speak only on the condition of anonymity because the discussions remained confidential.
“In addition, the amount that Yahoo could earn from ads placed by Google would be capped at 25 percent of Yahoo’s search advertising revenue, the person said. Previously, Yahoo had the discretion to decide how much of its search ads to turn over to Google.”
p2pnet – Google: tired of waiting over Yahoo deal, September 18, 2008
Associated Press – Google CEO won’t delay Yahoo deal any further, September 17, 2008
New York Times – Yahoo and Google Offer to Revise Ad Partnership, November 3, 2008
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