FCC approves White Open Spaces
p2pnet news view TV | Advertising:- You know all that white, staticky fuzz in between TV shows? – p2pnet asked at the beginning of the year.
Google has an idea how to cash in on it.
Use it to spamvertise viewers.
Without having to pay for it.
Now, “FCC Chairman Kevin Martin and fellow commissioners unanimously sided with tech giants Google, Microsoft, Dell and Philips Electronics North America in ruling that Americans would be better served if the spectrum were made available for free public use,” says Business Week.
In March, Google is, “making a renewed pitch to regulators for free access to what may be the last great swath of airwaves – the unused spectrum between broadcast TV channels,” said the Los Angeles Times.
Google, turned its attention to TV ‘white spaces’ after it failed to win any spectrum in the recent auction by the Federal Communications Commission that raised $19.1 billion,” the story said, going on:
“Analysts said the company probably did not want to win any of that spectrum. Google provided the minimum $4.6-billion bid on a large nationwide group of spectrum licenses ultimately won by Verizon Wireless in an effort to ensure that those airwaves be required to be open to any device or software.”
Open access would allow Google to, ” deliver ads to people surfing the Web on their cellphones and tap into the wireless market without spending billions of dollars to license the spectrum and build towers to transmit the signals.”
Google sent an open letter to regulators saying the US spectrum was a ‘once in a lifetime opportunity’,” said the BBC, continuing:
“The vast majority of viable spectrum in this country simply goes unused, or else is grossly underutilised,” wrote Google’s Richard Whitt in the letter.
“Unlike other natural resources, there is no benefit to allowing this spectrum to lie fallow,” he added.
Indeed not.
A, “coalition of powerful groups, including broadcasters, Broadway theater producers and sports franchises, hoped to derail or delay the decision,” says the New York Times, Continuing:
” They have argued that their own transmissions — whether from television signals or from wireless microphones used in live music performances — could face interference from new devices that use the white spaces.
” But F.C.C. commissioners said in a public meeting on Tuesday that they were confident that enough testing had been done to assure them that interference was not a major risk.”
p2pnet – TV ads, Google-style, March 25, 2008
Business Week – FCC Opens New Airwaves to the Public, November 5, 2008
Los Angeles Times – Google revives push to get free airwaves, March 25, 2008
BBC – Google backs `white space` wi-fi, March 25, 2008
New York Times – F.C.C. to Open Radio Spectrum, November 4, 2008
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November 5th, 2008 at 11:57 pm
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