Google pulls out of Yahoo ad deal
p2pnet news view | Advertising:- Yesterday, Google and Yahoo will, “significantly narrow the scope of a planned advertising partnership in a last-minute effort to win the approval of the Justice Department, which is scrutinizing the deal for its effect on competition,” p2pnet quoted the New York Times as saying.
Today, “after four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement,” blogs Google, going on »»»
Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn’t have been in the long-term interests of Google or our users, so we have decided to end the agreement.
It adds: “We’re of course disappointed that this deal won’t be moving ahead. But we’re not going to let the prospect of a lengthy legal battle distract us from our core mission. That would be like trying to drive down the road of innovation with the parking brake on. Google’s continued success depends on staying focused on what we do best: creating useful products for our users and partners.”
No doubt Microsoft will now re-enter the picture.
p2pnet – Yahoo, Google, re-jig ad partnership, November 4, 2008
New York Times – Yahoo and Google Offer to Revise Ad Partnership, November 3, 2008
blogs Google - ending our agreemnent with Yahoo, November 5, 2008
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