MGM and Google tout YouTube flicks
p2pnet news view Advertising | Movies:- Google’s YouTube may start offering feature films produced by “one of the biggest [unnamed] Hollywood movie studios possibly as early as next month,” said p2pnet, last week, quoting CNet News.
Now the studio’s identity has been revealed, and there’s apparently no “may” about the partnership.
“With critical plaudits and advertising dollars flowing to Hulu, the popular online hub for television shows and feature films, YouTube finds itself in the unanticipated position of playing catch-up,” says the New York Times.
Today, “YouTube will move forward a little, announcing an agreement to show some full-length television shows and films from MGM, the financially troubled 84-year-old film studio,” it says.
The video-sharing website will sell ad space on either side of the video screen, and share the revenues with MGM, says Marketing Week, adding:
“Jim Packer, MGM’s co-president of worldwide television, says the studio would ‘offer lesser-known movies that aren’t as easy to sell to television networks and on DVD, but not some of our more well known franchises such as James Bond’.”
“TV shows offered by MGM will include full episodes of old shows such as American Gladiators. MGM hopes to compete with CBS, which already shows full-length archived programmes, including Star Trek, The Young and The Restless and Beverly Hills 90210.”
p2pnet – YouTube to offer feature flicks, November 7, 2008
CNet News – Feature films coming to YouTube, November 6, 2008
New York Times – MGM to Post Full Films on YouTube, November 9, 2008
Marketing Week – YouTube to show full-length MGM movies, November 8, 2008
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