Latest Facebook advertising ploy
p2pnet news view | Advertising:- To the continuing distress of Facebook’s owners, ‘members’ — damn them! — “see Facebook as a means of keeping in touch with each other, and forcing various government and commercial elements, including Facebook itself, to toe the line,” said p2pnet recently.
And they do it without reference to the advertisers.
Oh! The Horror!
But founder Mark ‘We only want what’s best for users’ Zuckerman has had an(other) idea.
He’s trying, “a new tactic to woo Madison Avenue,” says the Wall Street Journal:
He’s rolling out ‘engagement ads’ which “further” blur the line, “between marketing and social networking”.
No, they’re nothing to do with betrothals.
Rather, when the new ads, “appear on the main screen when a person first logs in to Facebook” they, “prompt a user to do something within the ad, such as comment on a movie trailer or RSVP for the season finale of a TV show”.
Or maybe tell it to phuk off?
“If the user completes the action, such as adding Bravo TV’s ‘Project Runway’ show to a personal list of events, Facebook tries to get Bravo’s ad in front of more eyeballs by sharing a notice about what the user has done with their friends,” says the story adding »»»
“I haven’t heard of anyone purchasing something off an ad on Facebook,” says Angie Tulgetske, vice president of RE/MAX Preferred Choice Properties, which resells timeshares and spends thousands of dollars a month on search ads but avoids social-networking sites. “I wouldn’t think any of my marketing dollars would be spent advantageously there.”
Could it be Facebook users are a lot smarter than Zuckerman and his cronies?
No need to answer that.
p2pnet – This weekend: world-wide Facebook boycott, October 17, 2008
Wall Street Journal – Facebook Tries to Woo Marketers, November 11, 2008
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November 11th, 2008 at 6:40 pm
“Or maybe tell it to phuk off?”
there ya go. That’s a good idea!