Banned Apple TV ad: fact vs fiction
p2pnet news view | Advertising:- It seems Britain’s Advertising Standards Authority was right to ban Apple’s latest iPhone TV effort, created by TBWA/London.
The regulator forced Apple to yank the TV advertisement because it seriously exaggerated abilities supposedly possessed by the 3G iPhone.
In it, the iPhone is shown, “loading a webpage, finding its current location in Google Maps, opening a PDF from an email and finally taking a phone call,” says PC Pro.
When the magazine timed in the ad, lasted 29 seconds.
Then, it repeated the functions hyped in the TV promotion 3G iPhone piece, making its own video using a standard iPhone 3G over a Wi-Fi connection, and sites and files similar to those shown in the advert, it says.
The results?
Quite clear, says the story, adding, “the advert shows the tasks taking just 29 seconds to complete, while our test showed that it actually takes almost five times as long, at two minutes and 21 seconds.”
Now you know. 
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forced Apple to yank – New Apple iPhone TV ad ban, November 26, 2008
PC Pro - What the banned iPhone advert should really look like, November 26, 2008
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November 28th, 2008 at 7:14 pm
Which WiFi network protocol did they use? Was it hooked up to a cable modem? Dial up? Very high speed broadband? There is WiFi out there that could deliver it that fast. PC Pro may just have a vested interest. Can you say Windows Mobile?
Now you know as well.
November 29th, 2008 at 4:10 pm
@Al Says
Dude, before rushing to Apple’s defense and looking for scapegoats and conspiracies, how about stopping and actually *thinking*?
Apple’s ad is for the 3G iPhone and that it’s faster because it’s on 3G, as opposed to the first gen which was EDGE. So it’s not supposed to be running WiFi. When you’re using 3G, the actions in the commercial *cannot* be done in the time frame shown. It’s simply not possible. It’s barely possible on WiFi.
That’s why the ad got banned. It was misleading.
“But all ads are misleading…”
Yes, to a degree – but the line is “would the average viewer be able to tell it’s misleading?”
A beer ad that shows a fat guy being swamped by pretty women because he slugged back a Coors – most of us realise is utter rubbish. The Apple ad, on the other hand, shows a completely reasonable sequence of tasks done in a completely unreasonably fast time in a way that for the average person, looks believable.
That’s fraud.
November 29th, 2008 at 4:32 pm
Under ideal conditions, any product will preform as advertized. Dood!
Under ideal conditions, the Big Mac you buy will look EXACTLY — as it does on the menu board, as it does in the box. Has any of the ones you’ve bought, looked so good.
Under ideal conditions, you could drive your new Mazda down a winding road at break neck speeds. Have you ever been on such a perfect road?
Under ideal conditions, these anti-Apple hit pieces will garner plenty of ad-viewing eyeballs. You got me here.
Tho’, I’ve ignored the ads. I don’t need anti-spyware software. Even IF it’s the most advanced.
November 29th, 2008 at 6:04 pm
What about car ads that show YOU going across county in 30 sec! What about beer ads that show you getting hot chicks cause you drink a certain beer! Of course none of this matters. You have to remember we are talking Britain here. After you expect the government to take care of you for so long then people become even more needy of government care. And in Britain like in most of western Europe the government is now like a nanny to a 2 year old. No don’t watch that TV ad you might actually believe that everything on TV is fact and that TV ads never lie and “time lapse” ohhhhhhh don’t even thing about it you will never understand that! the government is here to care for you just pay us huge taxes and let us take care of you so you don’t have to think for youself.
November 30th, 2008 at 5:55 pm
apple fail. once again. lies and deciet. ‘im a pc im a mac’, anyone?