Boosted Booze
p2pnet news view | Off Topic:- Former Yahoo guy Rob Bailey left his business-development job at Yahoo in 2006 to, “pursue alcoholic immortality,” says Forbes.
And two years on, it’s apparently paying off.
His “enhanced gourmet vodka” has won awards and he’s, “signed deals that will put his Lotus vodka in outlets such as Safeway and Beverages and More,” says the story.
Because Bailey’s concoction has more than mere alcohol in it. It’s also laced with guarana extract, taurine and caffeine.
Not that boosted booze is anything new.
“Everyone knows about Jessica Simpson’s daisy dukes body and healthy lifestyle,” said a p2pnet story recently, quoting a press release and going on »»»
And that makes her the perfect candidate to front a beer for “stallions” and “fillies”.
“The all-American beauty and world-renowned entertainer has a passion for working out and making healthy food choices,” says the puff piece, quoting her as saying:
“Yes, I work out and take care of myself, but I also like a cold beer once in a while.”
Enter a, “new light beer with functional additives is Simpson’s new favorite beer — Stampede Light Plus(R).”
Move over, Red Bull.
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Forbes – Better Off Without Yahoo!, December 9, 2008
p2pnet – Jessica Simpson: beer promoter, August 20, 2008
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