p2pnet news view | P2P:- There’s a military channel on YouTube, “where you can watch suspected Hamas sites being obliterated by ordnance; blogs that spread the message of the [Israel ] foreign affairs ministry; and in the newest wrinkle, a news conference conducted through the microblogging service Twitter”.
Is that taking the message to the people, or from the people?
Either way, it’s how the Israel Defense Forces are, “recognizing that success in neutralizing the Hamas movement in Gaza is as much a public relations challenge as a military one,” says the International Herald Tribune.
And why not? Terrorist organisations have long been using the Net to carry their messages, including grissly videos of kidnap victims being manually decapitated.
Now, “Since the definition of war has changed, the definition of public diplomacy has to change as well,” he story has David Saranga, head of media relations for the Israeli consulate in New York, which conducted the Twitter news conference on Tuesday, stating.
MSNBC anchor Rachel Maddow, “mocked the idea of a government spokesman addressing the Israeli-Palestinian conflict in tweets barely a sentence long,” says the story, but, “I speak to every demographic in a language he understands,” Saranga states.
“If someone only speaks Spanish, I speak in Spanish; if someone is using a platform like Twitter, I want to tweet.”
(Thanks, nomaduzzu on Twitter )
International Herald Tribune – Israel uses Twitter to explain conflict, January 4, 2009
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