Bartz is Yahoo’s new boss: official
p2pnet news view | Advertising:- It’s goodbye Jerry and hello Carol as Ms Bartz officially replaces Mr Yang as Yahoo’s new boss.
Until recently, she was merely under consideration.
But now it’ s a done deal.
“In tapping Carol Bartz as Yahoo’s new chief executive on Tuesday, the company’s board has selected a seasoned manager and tough-minded technology executive who established Autodesk, the maker of design software, as a market leader and successfully steered it through a boom and bust cycle,” says the New York Times.
An executive for a major website publisher considers the Bartz appointment “puzzling,” because, “It signals to all of us, that Yahoo doesn’t know what kind of kind of company it is and wants to be,” says paidContent.
“Autodesk is a B2B software company. She’s not a media person. That’s important. A large portion of Yahoo’s revenue comes from from ads. If they chose Bartz because they couldn’t get one of the roster of internet industry all-stars like (former AOL CEO/Velocity Partners’ Jonathan) Miller or (News Corp COO/President Peter) Chernin, well, then that’s just pathetic.”
under consideration – Is Carol Bartz Yahoo’s new boss?, January 9, 2009
New York Times – Former Chief of Autodesk Takes Reins at Yahoo, January 13, 2009
paidContent – Yahoo React: Bartz’ Hire As CEO Stirs Mostly Doubts, Some Hopes, Among Ad Execs, January 14, 2009
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