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Twitter as a cash cow

p2pnet news view P2P:- Will Twitter ever become a cash cow, not to mix animal types?

“FriendFeed is just the latest social networking service to incorporate Twitter,” says NetworkWorld, going on, “In addition, tons of Twitter applications such as Tweetdeck, Twitterific, and EventBox, let you use Twitter on your desktop without actually visiting the site.”

Buuuuuut — “With so many ways to access Twitter through a third party, how will the company make money?” – it asks.

Could it be the people who keep Twitter tweeting are for the moment content to savour the sheer joy of having created one of the coolest, smartest most innovative ways of moving information and data around online without worrying their heads too much over financial returns? Could it?

Love makes the world go around, but money greases the wheels, a reality that’s especially evident in an era when we measure someone’s worth by totting up how many dollars they’ve managed to accumulate.

So how about Twitter?

After pointing out all the cool things microblogging can be used for, “It would be a shame if all of this disappeared, because Twitter couldn’t figure out a business model,” says the story.

Yesterday, “Twitter says it recorded 5 times more tweets than normal due to the excitement over President Obama’s inauguration, and last week Twitter surpassed Digg in overall market share for the first time,” says NetworkWorld.

Definitely positive signs, “but they still point to the main problem plaguing many social networking sites. For these applications to survive, at some point popularity must translate into dollars earned.”

Must it? And if it must, how much is enough?


NetworkWorld – Who Will Pay to Tweet?, January , 2009


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2 Responses to “Twitter as a cash cow”

  1. Ryan Scott Scheel Says:

    I suggest donations.

  2. Andy Says:

    It used to be that Lycos, Yahoo! and Altavista all had pages laden with ads, and then there was the newcomer “google” with its plain and speedy search. Everyone said “how will they make money?”. You see, they found ways ;-)

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