It’s Microsoft’ s first (but, we’re sure, not its last) total PR/marketing disaster of the year
It’s even worse than the bizarre Bill Gates / Jerry Seinfeld anti-Apple ad of 2008.
If you don’t know what we’re talking about, just surf over to YouTube and enter Microsoft Songsmith which, according to MS, “generates musical accompaniment to match a singer’s voice”.
Looks cool: “Just choose a musical style, sing into your PC`s microphone, and Songsmith will create backing music for you. Then share your songs with your friends and family, post your songs online, or create your own music videos.”
But let’s not forget who we’re talking about, here.
“This is a gargantuan story,” says Bob Lefsetz, going on, “It proves that missteps will live on in infamy. The fact that no one at Microsoft could see the downside of this video illustrates the employees there are just as stupid as those at the record labels who couldn’t fathom that Napster was the future and needed to be embraced, not eradicated. How do you make a video of a Windows product on a Mac (that’s delineated in every story)?
“Where do you find these zombies, straight out of fifties TV?”
The video in question is the Microsoft YouTube ad which, unbelievably, is as incredibly bad as the incredibly bad product it’s touting. It’s all about a guy trying to come up with a marketing idea for a glow-in-the-dark-towel.
Songsmith to the rescue.
On an Apple Macbook. Unphuknbelievable.
God knows how much it cost them. Did the people who came up with the Gates / Seinfeld thingy have anything to do with it, do you think?
“Then there are the parody videos,” observes Lefsetz. “Because the software doesn’t truly work.
“It delivers generic music to all lyrics and singing. YouTube is filling up with laughable clips. This is the biggest phenomenon online today. We’re all insiders, laughing at the corporate behemoth. Wondering how anybody can be that out of it, that stupid.”
Here’s one to get you started.
You think you got it all with the Ad?
Click here for three shining examples of Microsoft’s own demos using Van Halen, the Police and Billy Idol.And they’re meant to be serious.
Jon Newton – p2pnet
January , 2009
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