Cocal Cola Super Bowl ad
p2pnet news view | Advertising:- Back in 2004 Pepsi and Apple staged a seriously warped Super Bowl iTunes ad campaign.
With Vivendi Universal, EMI, Warner Music and Sony BMG’s RIAA handling the logistics end of things, 16 teenagers were identified by the RIAA as alleged ‘copyright violators’ – ‘alleged’ because they never appeared before a judge.
They, or their parents, settled out of court. But that wasn’t the end of it.
They were also exhibited in front of millions of people as virtual criminals.
“I would like to see more of this,” Jimmy Iovine, chairman of Interscope Geffen A&M, part of Universal Music Group which even today continues to sue the people who keep it going. “We’re starting to see technology companies come on our side, now soft drink companies are coming on our side.”
This year, Coca Cola, not Pepsi, chose the Super Bowl to promote its burp water.
“Ok, so it’s cheesy and the idea that fizzy drinks are a bonding experience not one I entirely endorse,” blogs Bill Thompson, who noticed the ad.
But he says, it’s, ” well made with many grace notes (watch the avatar trying to get into the cafe walking like a SL newbie)”.
It’s cool and it’s fun and it does the job without ripping off people’s private online data, or flooding them with ‘behavioural targeting’ crap.
The video proves ads can get the messages across by being clever instead of cheap.
(Cheers, Bill)
February , 2009
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