‘Hulk’ did badly because of p2p
An ‘unfinished’ version of The Hulk appeared on p2p file sharing nets before its official release. And that’s one of the reasons it did so badly – not because it was pathetic.
At least, that’s what Adam Thomas, author of Informa Media Group’s Film on the Internet, is quoted as saying in a GuardianUnlimited report here.here.
He also says file sharing isn’t likely to be the, "cataclysmic event that the music industry experienced" but there are, "warning signs and it could be a serious issue".
The Informa report estimates 144,000 films (or 6,000 an hour) are downloaded every day across the world. And this can have a detrimental effect on more than just corporate profits, Thomas is quoted as saying, citing The Hulk which was available online two weeks before its official release.
As more internet users watched the pirated copy, online chat rooms filled up with bad reviews of what was an unfinished version of the film, says the report, adding, "Some in the industry have blamed this ‘bad press’ for the poor takings and official reviews received by the film.
‘It may have been a bad film anyway, but that [the pirate copy] did not help,’ said Mr Thomas. "So far the industry has been shielded from the full force of internet piracy by the huge quantity of data inherent in films, leading to lengthy download times."
January 19th, 2004 at 3:10 pm
I’m glad someone had the guts to tell the truth. This guy seems to know what he is on about – unlike most of these “analyst” types.
January 11th, 2007 at 12:30 am
I agree. Sounds like a refreshing change from the usual stuffed shirts who don’t know the subject.