p2pnet.net News:- The equivalent of roughly three billion songs or five million movies are transferred between one computer and another every day, says a study by Britain’s CacheLogic.

“It estimates Internet users around the globe freely exchange a staggering 10 petabytes – or 10 million gigabytes – of data, much of it in the form of copyright-protected songs, movies, software and video games,” a Reuters story here says.

“The rogue exchanges continue to dwarf the nascent market for legitimate music downloads ushered in by the likes of Apple Computer’s iTunes,” the story continues in yet another example of the mainstream media waking up to something that’s been evident elsewhere for months, if not years.

Big Champagne reports that 8.3 million people were online at any one time last month and ceo Eric Garland recently told p2pnet, “The paid services simply can’t offer ‘everything’ an artist records. P2P networks make a pretty good run at it!”

The exchanges are ‘rogue’ only because the corporate entertaiment industry blindly insists on using outmoded 1970s business models, refusing to come to terms with the fact that p2p and online marketing and distribution are the way of the 21st century.

Significantly, Kazaa isn’t mentioned in the Reuters report. In fact, “Today, the likes of Bit Torrent and eDonkey have become the P2P networks of choice, particularly for European and Asian file-sharers, CacheLogic is quoted as saying.

On its web site, CacheLogic says its technology mitigates the cost of supporting the Gnutella, FastTrack and eDonkey protocols found at the heart of 95% of p2p networks.

“In the light of its findings, the company also questioned the wisdom of the music industry’s crackdown on file-sharers,” says Reuters.

This entry was posted on Tuesday, July 13th, 2004 at 6:54 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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