p2pnet news view | P2P | Movies:- Having just posted DarkNets: not tomorrow, but here and now, it was interesting — sorry, wrong word: hilarious — to read, “While discussing a softer approach to anti-piracy PSAs in the UK, the president of Universal Pictures noted that campaigning needs to evolve and carry an ‘appropriate message’ for today,” in TorrentFreak.
“Noting that piracy is going out of fashion, he says that ISPs will be held accountable – like those who run brothels and drug houses,” says the story.
What it boils down to is: having failed to induce the correct amount of subservience into ISPs, ‘persuading’ them to both grass out their own customers, and act as corporate copyright enforcers, Hollywood is reduced to innuendo.
The story goes on:
“The movie industry`s new approach to delivering the anti-piracy message in the UK seems notably more subtle than in previous attempts and is much less up-front in dealing with the issue of piracy directly. Instead of attempting to insult would-be pirates, it looks to instill a sense of responsibility in the viewer, reminding him or her that handing over their hard earned money ensures Hollywood can make quality movies.”
And to prove it, “they show what the 1975 classic `Jaws` would`ve looked like, had it been starved of money at the hands of pirates”.
Having tried, and failed, to terrorise people into becoming compliant corporate consumers, the Hollywood dinosaurs are now trying to pretend they’re good guys, really.
And what better way to prove it than with a little humour?
Here’s the fulsome, stomach-churning gush on http://www.youmakethemovies.co.uk/You-make-the-difference »»»
Great movies are all about you! Every time you buy a cinema ticket, genuine DVD or download, that money helps support more investment in film and television. You make the difference – because of you, we get to make great movies.
And we wanted to say THANK YOU! So this site, the adverts, and our amazing competition were funded by the Industry Trust for Intellectual Property Awareness – showing our appreciation for you, the UK public, every time you buy the real deal.
The Industry Trust does amazing work, safeguarding the UK film and television industry. And more new films and great TV is good news, yes? We think so!
It’s also great news for the runners, the stunt guys, the set dressers, make-up artists, in-between-shoots cups of tea people the guy who sells the popcorn, the girl who stocks the DVDs at your local rental shop – and everyone else, behind the scenes of UK film and television.
In fact there are 150,000 people working in jobs that are related to film and TV in the UK. So this is their way of saying THANK YOU! for supporting the film industry.
You really do make the movies.
What a load of nasty, insincere old bollocks. And it’s quite a contrast to statements recently made by the head of FACT UK communications boss Eddy Leviten to an audience of movie industry insiders.
Brits are movie thieves
So now Universal is speaking of ISPs in the same breath as brothel-keepers and drug houses?
But why not?
In 2007, the UK population numbered 60,776,238 [and counting], according to the CIA World Fact Book. And no less than a third of them are file sharing pirates, says the MPAA’s ‘Farcical Approaches to Copyright Transgressions,’ or ‘Federation Against Copyright Theft,’ depending on who you are.
The news was delivered by FACT’s Eddy Leviten in Stopping Digital piracy: Strategy and Tactics, a recent waffleogue sponsored by FACT and Warner Brothers Entertainment, Europe.
He’s, “responsible for raising and maintaining awareness of antipiracy and FACT related issues with the media,” and not only but also, is, “responsible for creating and delivering marketing and training materials and for driving internal communications for FACT,” said p2pnet, going on »»»
Thus, his talk, covered, how piracy affects the media overall, and some other things that FACT is doing on behalf of the media industry to make a positive impact on combating piracy.
For example, according to Leviten, the entertainment cartels have now moved far beyond simply accusing their own customers of being criminals and thieves, claiming sharing a movie or music online is exactly the same as stealing it from a retailer.
Time Warner, Viacom, Fox, Sony, NBC Universal and Disney [read Hollywood] and Vivendi Universal, EMI, Warner Music and Sony BMG [read the Big 4] are, unbelievably, now even folding borrowed and viewed movies and music into their statistics.
That figure, has gone up dramatically, Leviten stated, declaring:
We can safely say that people in the UK are engaging in piracy more, much more, than they were previously.
Does that mean UK Citizens who borrow music or a movie from the local library and then enjoy it at home might soon find a corporate copyright cop banging on their doors?
Nor are home users the only ones in danger.
Fact will also be, looking a lot more at streaming when we do the research for next year says Leviten, because, Certainly, the proliferation of those sites has caused us anguish.
No need to stay tuned.
Jon Newton – p2pnet
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