Napster’s UK promo
p2pnet.net News:- Napster II owner Roxio says it’s running a series of major consumer promotions in Britain’s The Sun newspaper. They started Thursday and will continue for eight Saturdays throughout the summer.
“The Sun will offer its 10 million daily readers the opportunity to download any tracks for free from Napster’s library of over 750,000 songs,” Roxio says in a statement, calling the ad campaign a “partnership”.
Certainly, the failing RIAA favourite Napster II needs all the help it can get as it tries to sell the same Big Four music label ‘product’ offered by the other Big Four supported companies for more or less the same prices to more or less the same punters.
“The partnership between The Sun and Napster begins today (Thursday) with a 50,000 pounds sterling music related prize giveaway in the paper,” says Roxio.
It’ll be followed throughout the rest of the summer “by a series of innovative major music giveaways from Napster in The Sun, with accompanying promotion on The Sun’s website, www.thesun.co.uk,” says the puff piece.
July 24th, 2004 at 2:22 am
Hmm, let’s see, i’m a teenager who downloads music – the kinda person napster are desparate to win over. All my friends are the same. When I asked them about Napster2, they didn’t know a thing about it. Nor did they care, that some damn-fool company ws trying to ressurect it to sell corporate downloads.
See, Napster is dead. It has been dead for a long time now. That’s not going to change. Not only is it kinda hard to compete with the prices of the true P2P networks (ie NOTHING), but even in corporate world, Apple already have it covered. Because of the amount of coverage they have been getting in the media and with their ad campaigns, ‘iTunes’ has almost become a generic term for ‘legal downloads’.
In short, Napster is dead. Again.