p2pnet.net News:- Hooray for Apple.
Its iPod mp3 player is apparently going flat out at $250 in the US, $350 in Canada and ¥28,140 in Japan.
It kind of reminds you of when the world freaked out over Beanie Babies. They were no different from other stuffies but brilliant marketing and the media lemmings made Tye very rich.
It’s a frightening example of just how powerful the Media Word is.
It’s how the entertainment industry pulls the kind of rank bull that it does and gets away with it.
Like INDUCE. Like the plastic music sites supplied and supported by Big Music. Like the fact Napster II is still around. (Well, almost ; ) Like the fact the entertainment industry has penetrated the US educational system and turned major universities into both industry cops and PR and marketing outlets.
‘We saw the press …’
But back to Apple.
I did an op-ed on the Duke / iPod ‘initiative which drew a lot of comments, a significant number of which were probably from the same person(s) who decided witless spamming might be fun. I also had several really nasty re-emails saying (once the obscenities were out of the way) that Apple is All and Only.
So just to be 100% clear:
If Duke (and/or any other university) really needs mp3 players as teaching aids, there are plenty of better ways to get them. Spending $500,000 on Apple is ridiculous.
Or maybe Duke is a victim of the Penn Effect.
Napster II, the re-assembled Zombie-like corpse of the original Napster, has been shoe-horned into various universities by the RIAA. Among them is Wright State. And how did the school officials decide this was a good idea?
“We saw the press with Penn State and Rochester,” Paul Hernandez, director of computing and telecommunications, told Ashlee Vance.
Back to the world where Apple was able to convince Duke that iPod mp3 players are important educational devices, instead of taking that dubious route, Duke could perhaps have assigned its Pratt electrical and computer engineering unit a development project, namely:
“Design and build a small, light record-and-playback unit that’ll interface with the school network so students can download faculty-provided course content, ‘including language lessons, music, recorded lectures, and audio books’. Then sell, or preferably give, the specs to other schools so they can make improvements, such as adding WiFi.”
And while that was going on, Fuqua business school students could have been contacting the various mp3 player manufacturers to see what kind of deals they could cook up: maybe Duke could have ‘branded’ the player.
In other words, if Duke really needed an iPod-type product, which I strongly doubt, there are a lot of ways it could have acquired one creatively, perhaps turning the end results into a profit instead of a loss.
In the meanwhile, to all those Mac fans out there, as I said in a comment to one of the posts:
“I have to give it to Apple – it’s been able to create a virtual religion ; )
“One of the posters says my clearly marked ‘opinion’ piece was vitriolic. Maybe. But it’s what I think and as a father, I’m seriously concerned that universities – supposedly institutions of higher learning – and other kinds of schools are being turned into sales units for various entertainment industry products – and with absolutely no reference to students or parents.
“Do I hate the Apple Mac? Nope. It’s just a computer. Do I hate iPod? Nope. It’s just an mp3 player. But I DO hate the way this wholly sales and marketing effort is being presented as ‘an initiative to encourage creative uses of technology in education and campus life’.
“What a load of old bollocks.”
Jon Newton – p2pnet