p2pnet news view Advertising | Radio:- Unremitting greed on the part of Vivendi Universal, EMI, Warner Music and Sony Music, the Big 4 music labels, turned to the burgeoning online music industry into a quagmire.

Because the Big 4 don’t merely want part of it. They want it all. And ongoing royalty disputes have brought the development of Net-based radio to a virtual halt.

However, new online company, Goom Radio, based in New York and aiming to utilise experience already gained in France has managed to raise $16 million.

But it could be the principle reason for its success isn’t that the Big 4 have finally come to their senses, realising it’s time to embrace the new digital realities of the 21st century, discarding their old, outmoded ways of doing business, or that Goom has developed a brand new way of doing business.

Rather, running our of the “historic” former Clear Channel Z100 studios in Jersey City, it’s staffed by hard-core corporate radio heavies and will operate as an advertising based streaming set-up.

Heading it is Rob Williams, ex-president and market manager for Clear Channel New York, and chief sales officer Drew Hilles, who led dMarc Broadcasting through an acquisition by Google.

Joe Anastasi, described as “account executive of the sales team,” worked for Google Audio before it abandoned its radio activities to concentrate on  streaming audio. Before that he worked for dMarc Broadcasting.

“With proven initial success in France, Goom Radio U.S. will be adapted to meet the varying needs of the U.S. market,” says the company.

Goom Radio France launched in the fall 2008, says the company.

Goom Radio – Goom Radio Raises More Than $16 Million in Venture Capital to Launch Internet Radio Service, April 14, 2009