Virgin Music label founder Richard Branson is going to be in San Francisco next month for the ‘total rebirth’ of his Virgin Megastore, originally opened in 1995.

And he’s got a loss leader absolutely certain to get American consumers into the store in panting droves.

"This time we’ve really raised the bar and have elevated our offer to include an expanded range of products and services that appeal to our core customers’ lifestyles," he says in a puff release. He’ll offer, "a fresh mixture of cutting edge products with innovative consumer-facing technologies in a truly stimulating environment".

Consumer-facing technologies. OooooK.

The revitalized Megastore will offer "a significantly expanded product range to appeal to the lifestyles of the music and DVD buyer," the puff release gushes on.

"Already known for its selection of CDs and DVDs, Virgin will be offering the best of today’s electronics, fashion, accessories, "even associations with car and motorcycle brands" - AND (wait for it) "sex merchandise".

Sex merchandise in a record store? Yep, complete with "an adult section that will include adult DVDs and games". And so no one will feel left out, there’ll also be a zone dedicated to "gay lifestyle",

Rich doesn’t say if customers will have to present age verfication IDs, or if he’ll have a Kiddie Bouncer dressed like Ronald McD.

This entry was posted on Monday, November 24th, 2003 at 6:39 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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