p2pnet news view | P2P | Music:- “They say it is often the darkest before the dawn; and just as an addict has to hit bottom before committing to recovery, the music industry needed to be shocked into facing the new realities,” says Bruce Houghton in the MidEmnet blog.
He goes on, “Certainly, there are many holdouts and others who talk the talk, but don’t really walk the walk.”
The implication is: Vivendi Universal, EMI, Warner Music and Sony Music have suddenly been faced with something startling and new.
The reality, however, is: they’ve been looking down the gun barrel ever since deciding they could easily take control of online music distribution by launching their bizarre sue ‘em all marketing campaign under which music lovers would be terrorised into toeing the corporate line.
Six years on, they’re no closer to achieving viable corporate online music businesses than they were at the beginning while smart musicians — many of them former label sign-ups who saw the light — and independents are making hay and establishing themselves firmly in the real world of online music.
“Despite all of the real gloom and doom; the sky is not falling on the music industry. Gone are the helicopter rides from Cannes to Monaco for lunch; and MIDEM may have to start running buses from the train station instead of just from the airport. But this was always about the music. Some of us just let the money get in the way.”
As he points out, addicts do indeed need to hit rock bottom before they start on the road to recovery, using the famous 12 steps.
Will the labels and their various RIAA clones do the same? Will they now talk the talk having failed to walk the walk?
If so, among other things, they’ll have to:
- Admit they’re powerless over their addiction – their unquenchable thirst for money
- Make a searching and fearless moral inventory of themselves
- Admit the exact nature of their wrongs
- Make a list of all persons they’ve harmed, and be willing to make amends to them all
- Continue to take personal inventory and when they were wrong, promptly admit it
Will they succeed?
Don’t hold your breath. And no need to stay tuned.
(Cheers, marjae on Twitter.)
MidEmnet – Bruce Houghton: Why Am I Still Optimistic About The Music Industry?, May 11, 2009
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