I don’t want it. I’d change providers before I would stay for ads. Bet you that with ads, the costs of getting an internet account don’t go down. All that happens is the ISP gets to double dip, Phorm gets to double dip by collecting advertising money and selling datamining results. The ones that get left out are those who would not have any say in the matter were the two to have their way.

I hate an ad with a passion.

This is why I keep wondering why all providers haven’t rejected the whole idea in unison.
It’s an absurd and willful waste of bandwidth, effectively doubling a network’s traffic load for nothing.

I’ve been saying a similar thing about DPI.
If half the world’s providers install it at their gate, examining every packet that enters or leaves their networks, including peered data from other providers, that’s a global shitload of packet delays.

Phorm will slow the whole phreaking web down. Each HTTP request takes time to do a TCP handshake, send cookies, receive the request in return. The Phorm server appears to take every single request from every user… which means that the entire bandwidth and speed of the system depends on a single machine’s ability to handle traffic… and using the redirector approach is obvious to the user anyway, since the browser’s going to click and blink a bunch before loading the page.

Ugh. This is a terrible idea, technologically, privacy-wise, and safety-wise. The bastards (excuse my french.)