p2pnet news view DRM | Music:- Speaking of Warner Music’s Choruss ‘licensing’ scheme, it’s said imitation is the sincerest form of flattery and deeply troubled Napster (the corporate doppelganger, not the original P2P filesharing application which signalled the creation of an exciting new way to distribute music, and the demise of the corporate music dinosaurs) is praying it’s found a new way to stay alive.
Under new ownership, “The Napster subscription service introduced a new pricing tier that allows users to stream an unlimited number of songs and download five DRM-free tracks a month for $5,” says Billboard.
“The offer does not require subscribers to download the Napster client, but rather can be streamed from any Internet-connected device, such as computers and WiFi stereos and receivers.”
Wow! What a cool and original idea! Wonder why no on else has thought of it?
In much the same way $1 has been universally accepted as the grossly unreal standard price for corporate music downloads, $5 seems to be the number everyone but the people expected to pay it agree is okay for unlimited listening — but not owning, sharing or downloading.
For example, it’s the price touted by Warner’s Choruss, on one side of the fence, and the EFF on the other.
Meanwhile, “In addition, the company will sell prepaid cards redeemable for the monthly service in Best Buy stores,” says Billboard, observing Best Buy “acquired the Napster service last October”.
Best Buy employees will also try to, “upsell customers who purchase Internet-connected devices on the new Napster plan,” the story has Napster COO Christopher Allen stating.
“Napster will still retain the Napster To Go portable subscription for $15 a month, which relies on Windows DRM devices …”
They just never learn, do they?
No need to stay tuned.
‘licensing’ scheme – Warner Music`s Choruss, revisited, May 18, 2009
deeply troubled Napster – Napster: worth more dead than alive, July 21, 2008
Billboard – Napster Introduces $5 Unlimited Stream, Five Download Tier, May 18, 2009
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