p2pnet news view | Advertising:- Will Rupert Murdoch soon have to start collecting social security rather than social network cheques?

His MySpace is a, “battleship that’s going in the wrong direction at high speed,” says TechCrunch, observing, “It’s hard to turn a battleship. Perhaps even impossible in this case.”

And about a year from now, it’ll receive its last “welfare payment from Google,” says the story.

Then Rupert and the Roos will be on their own with a site costing half a billion dollars a year to run, it states, continuing:

“With page views decreasing and the Google money gone there is a strong likelihood that the News Corp. subsidiary will be unprofitable a yegar from now. Revenue of $800+ million last year could easily decrease to well below half a billion dollars, and likely will.”

Mark ‘What Me Worry’ Zuckerberg’s social advertising site has, on the other hand, “surged to 67.5 million U.S. users and are adding a few million more every month,” the post says, adding:

“In other words, the war is over.”

Maybe. But looming hugely and darkly in the background is advertising giant Do Evil Google, determined to rule not only online ads, but the world.

(FADE to the sound of marching feet …)

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TechCrunch – MySpace Is In Real Trouble If These Page View Declines Don’t Reverse, May 18, 2009