p2pnet news view | Advertising:- Giant advertising agency Google has developed an amazing Nostradamus-type formula able to winkle out employees who are thinking of galloping off into the sunset before they actually climb on their horse(s).

Concerned a brain drain, “could hurt its long-term ability to compete,” it’s now, “crunching data from employee reviews and promotion and pay histories in a mathematical formula Google says can identify which of its 20,000 employees are most likely to quit,” says the Wall Street Journal.

So how do it do what it do?

Gloggle isn’t saying, but, “The inputs include information from surveys and peer reviews, and Google says the algorithm already has identified employees who felt underused, a key complaint among those who contemplate leaving,” says the story.

The algorithm helps the company, “get inside people’s heads even before they know they might leave,” the story has Laszlo Bock, who runs human resources for the company, stating.

Some employees, “found the company’s human-resources programs too impersonal,” the WSJ adds.

Oh?

Well, a personable algorithm will soon fix that.

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Wall Street Journal – Google Searches for Staffing Answers, May, 2009