p2pnet.net News:- Ring-tones represent an aspect of digital music we’ve been trying to ignore.

heh

But those days are gone. Thanks to Madonna. And Wi-Fi. And SOCAN. And all those people out there who aren’t happy unless their phones do more than just ring.

“Madonna sees the future of the music business tied intimately to the wireless space and doing this deal is the first step of many to utilize the robust capabilities of mobile phones,” says Madonna’s manager Caresse Henry.

Working with m-Qube, Madonna is marketing her music product “her way, on her terms,” the firm’s Andrew Miller is quoted as saying in a Hollywood Reporter story here.

“This is not through the label. This is working directly through the artist. When fans think of Madonna, they will think of the music and her Web site, not their phone company.”

But before you go rushing off to sign up with m-Qube, “This approach is not suitable for all artists,” Miller warns. It is, however, “particularly appropriate for someone of Madonna’s iconic stature. Participating in her own store also gives her a larger share of the proceeds because there is no label involvement.”

M-Qube’s “strategic wireless” partners include Verizon Wireless, Cingular Wireless, Sprint PCS, AT&T Wireless, T-Mobile USA, Nextel Communications, Cincinnati Bell Wireless, Bell Mobility, Rogers Wireless, Telus Mobility, Microcell, SaskTel, MTS and Aliant Mobility.

Say no more.

This entry was posted on Tuesday, August 24th, 2004 at 3:35 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

HOME

Viewed 2003 times