p2pnet news view Kids & Kartels | Advertising:- Advertising to children so they can bug the hell out of their parents for useless Webzhit is a multi, multi-billion-dollar bidnes.

And speaking of corporate efforts to corrupt the minds of our children, under “Everything you ever wanted to know about how to make money with multi-platform digital media,” Bell Canada is promoting, “How Casual and Interactive Games for Kids Can Make Money”.

Bell Canada, you say?

Yup. It’s all on the company’s Bell Fund Bliki.

Bliki. Bell Wiki.

Cute, huh?

“Game Projects financed by the Bell Fund are very likely to benefit from substantial traffic from the broadcaster,” it says. “With substantial traffic, it is relatively easy to interest a game portal to add the game to its site network or use the broadcaster’s sales force. This means the game can generate revenue relatively quickly.”

It’s all so, well, bland — so harmless-looking as it, “describes the most common revenue models for marketing children’s online games. It identifies the advantages and disadvantages of each model, the kind of games that works best and the type of partners required.”

And it includes this lovely piece of corporate crap under Disadvantages to Subscriptions  »»»

Children don’t have credit cards, so either we have to convince the parents or we have to encourage the children to nag them.

We have to “encourage the children to nag them”?

That’s what it says.

And under Advantages to Micro-Transactions »»»

This model provides a better balance between variable costs and revenues, because the most active players who use the most resources (bandwidth..)

This model works well for children who have an allowance

Thanks, Bell Canada. It’s just what parents need.

But as the country’s premier rip-off telecom, we expect nothing less.

Jon Newton – p2pnet

(Thanks, Marc)

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useless Webzhit – Curse of the Webkinz, July 13, 2007
minds of our children – Hollywood goes after Australian kids, June 4, 2009