Minority Report goes live
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And on the right is an ad for some kind of electric shaver.
Anyway – the piece is about the Human Locator developed by Canadian ad agency Freeset Interactive “that purports to detect when humans are near, track their movement, and then broadcast messages directed at them on a nearby screen”.
Have you seen that somewhere before – like in Minority Report? You know, where Tom Cruise and his new eye-balls walk around in a mall, being tracked by adverts which literally recognize him and talk to him?
For somewhere between $5,000 to $500,000, Freeset can apparently offer something very similar.
“The Human Locator analyses a camera feed in real time, sending detailed information about people’s location, size, and movements,” says the company. “This [sic] data is [sic] then used as input to control projections, video, graphic animations, and sound. The Human Locator offers a complex analysis procedure and precise controls for accurate tracking in a variety of conditions.
“The variables it outputs can be used in an infinite variety of ways, limited only by your imagination.”
And, “To hear Human Locator mastermind and Freeset President Bastien Beauchamp tell it, the system can even speak to passersby, beckoning them to come closer to a message screen or begging them not to leave,” says the CNN story.
Looks like something Bill and the Boyz might be interested in as well.
Microsoft is testing ‘orchestrated advertising‘.
“Think of this in the same way that people put signs in the layout of a grocery store,” saidYusuf Mehdi, vp of Microsoft’s MSN division, recenlty.
“When you walk in, you see what’s promoted at checkout, in the aisles. Orchestrated advertising is the same kind of concept, using the concept of rich media and personalization. The banners are also targeted, or orchestrated, so that a user can interact with the Web ad by expanding its size, replaying the format.”
Uh, duh, I’ll have 10 of those, 15 of those, 27 of those ……………….
September 9th, 2004 at 2:23 pm
Cool! Maybe next they can use a system of eye focusing electric shocks that force you to look at the ad for a least 30 seconds or feel intense physical pain.