p2pnet news view | TV:- Time Warner and Comcast says they’ll bring cable TV to the Net starting in July, “but only for paying cable subscribers”.

It’s a “nod that migration of content viewing is rapidly moving online and to the mobile phone,” says the Associated Press.

A nod? Rapidly moving? ROTFL.

“It’s clearly something demanded by consumers,” according to Time Warner boss Jeff Bewkes, “If this approach gets adopted … it will go past broadcast viewing (online), which is basically three networks on Hulu.”

The test will involve 5,000 Comcast customers who’ll get access to Turner Broadcastin’s TNT and TBS cable networks, says the story.

“Most cable shows are not available online,” unless they’re versions viewers share with each other over the Internet,” says AP with a straight face, adding:

“Time Warner and Comcast say that a successful outcome of their trial would open the floodgates for shows currently not easily accessible or available – such as full hours of CNN’s Larry King Live – for over 90 percent of households that pay for TV.”

And here’s the punchline:

“Bewkes and Roberts also said they’ll work on ramping up advertising deals for online video as a way to supplement the subscriptions viewers pay for TV.”

Jeez, they never give up, do they?

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Associated Press – Time Warner, Comcast to start online video trials, June 24, 2009

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This entry was posted on Thursday, June 25th, 2009 at 1:59 pm and is filed under TV. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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