MySpace is dead
p2pnet news view | Products:- D – E – A – D dead.
Of course, they’re not describing it like that.
Instead, “News Corp. is planning to position its MySpace unit as a Web site for accessing entertainment and related information,” says Murdoch’s personal blog, the Wall Street Journal, going on:
“The plans follow other recent moves by the media giant to try to reinvigorate the social networking site as it steadily loses ground to Facebook Inc.
“In a brief interview, News Corp. Chief Executive Rupert Murdoch said MySpace needs to be refocused ‘as an entertainment portal.’ Mr. Murdoch described his vision for MySpace as a place where ‘people are looking for common interests’.”
MySpace operator Owen Van Natta, “declined to comment on the Web site’s plans,” says the story, continuing, “In recent weeks, MySpace has also dropped its longtime tagline ‘a place for friends,’ and removed the ‘.com’ from its name.
This is, “part of a broader retooling of News Corp.’s online strategy,” says the WSJ.
“In March, Mr. Murdoch installed Jonathan Miller, formerly chief executive of Internet company AOL, to oversee MySpace and News Corp.’s other digital properties,” it states.
“Soon after, the company hired Mr. Van Natta as chief executive of MySpace. Mr. Van Natta was an executive at Facebook.”
“The moves follow a dramatic reversal of fortunes at MySpace,” says the WSJ, also noting:
“In May, MySpace had 70.2 million unique visitors in the U.S., a 5% decline from a year earlier, according to comScore Inc. By comparison, Facebook’s U.S. unique visitors have nearly doubled to 70.3 million, from 35.6 million a year earlier.”
MySpace achieved unwanted fame as a happy hunting ground for pervs.
No need to stay tuned.
Wall Street Journal – MySpace to Take Entertainment Tack, July 14, 2009
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