Yahoo, Microsoft deal: no ‘boatload of money’
p2pnet news view Advertising | P2P:- Things don’t appear to be going terribly well for Steve Ballmer or Carol Bartz.
The former is the man in charge at Microsoft, and Bartz is the boss at Yahoo.
In a 10-year deal with no money attached, Microsoft will power Yahoo search while Yahoo, will become the exclusive worldwide relationship sales force for both companies` premium search advertisers, said the two comnpanies in a statement realeased yesterday.
“Investors lamented that Microsoft paid Yahoo no money upfront and that it will share only 88 percent of search revenue from Yahoo sites with Yahoo,” says Reuters.
But some Yahoo investors, “still held out hope for a full acquisition by Microsoft, or at least a search deal that would add value to Yahoo’s share price,” says the story, adding:
“How much value this deal brings to Yahoo is not immediately clear.
” ‘The sentiment was that deal would include as much as $3 billion to $5 billion of upfront, based on what sell-side analysts were saying,’ said a Yahoo investor, who spoke on condition of anonymity. ‘That’s several dollars of value that goes off Yahoo’s share price immediately’.”
worldwide relationship sales force – Microsoft and Yahoo team up in ad deal, July 29, 2009
Reuters – Yahoo investors disappointed, but hold out hope, July 30, 2009
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