Micturition moments: water conservation
Pee2pee:- You can save a lot of water in your daily life, says Osocio, “Social advertising and non-profit campaigns from around the globe”.
And it’s easy!
Really easy!
Just pee in the shower!
And No. This isn’t a spoof.
According to the survey at the action website Xixi no Banho from fundação SOS Mata Atlântica, 75% of the visitors do, “And that`s good,” says the post.
“Because when you do you save a lot of water.”
Xixi no Banho is also the slogan for the event Viva a Mata which went off in São Paulo, Brazil, May 22-24m, it says, going on
“The campaign`s goal is to save up to 4.380 thousand litres of water per year by stimulating people make a pee under the shower.”
The campaign features twio videos, as well as print media, radio spots, outdoor media and a very funny website.
Osociom – Do you pee under the shower? (II), August 3, 2009
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