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New BMG ‘anti-pirate’ CD

p2pnet.net News:- BMG, the German component of Big Four record label cartel member Sony-BMG, says it has the answer to ‘piracy’.

An “anti-pirate CD”.

“We must finally become customer friendly and offer music fans a broad choice,” says the company’s Marteen Steinkamp, quoted in a Money.Telegraph report..

“The music industry has sat motionless on its backside for far too long,”

Thus, BMG is about to launch a do-it-yourself, no-cover CD under which basic versions of new releases will be sold for €9.99 (about $12.40).

“The cheap version will be similar to a self-burned CD, with no cover and just the title printed directly on to the disc,” the story has him saying.

“Sony is thought to be preparing its own version for the autumn,” states the report.

However, Steinkamp doesn’t explain how a CD you’ve burned yourself with low-fi mp3s can possibly be worth $12.40.

Be that as it may, “The online business is developing splendidly… [but] everything we earn from downloads is a bonus,” Steinkamp said.

“Normal” versions, with full cover and notes, will cost €12.99 (about $16.10), down from the current average price of €16.99 (about $21.00) and there will also be a luxury, often limited, edition priced at €17.99 (about $22.30) that will have a DVD component and remixes as extras.

Steinkamp shopes to increase CD sales by a quarter with the new strategy, although says that he is prepared to take a risk on profits, says the Telegraph story, adding:

“We are in no way certain of success. We might even lose money.”

===================

See:-

anti-pirate - CDs to come in three classes, Money.Telegraph, October 10, 2004

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6 Responses to “New BMG ‘anti-pirate’ CD”

  1. Reader's Write Says:

    What a great deal! If only I lived in Germany!

    Morg

  2. Reader's Write Says:

    So…

    They are going to sell CDs that will be near identical to what
    mass-counterfeiters already make.
    And it will cost more.
    ???
    Think it will sell?

    Also, won’t that make it harder for music companies to claim that
    what some guy is selling in the street is illegal?

    After all, nothing prevents people from claiming they’re reselling
    what they bough…

    Anyway, at least they are reducing their prices…
    Which they have to do since people are getting less prone to buying overpriced products…

  3. Reader's Write Says:

    theyre gonna charge you $12.40 for a CD that youll make from a blank that you bought with mp3s that you downloaded in your time?

    “We are in no way certain of success. We might even lose money.”

    no kidding

  4. Reader's Write Says:

    I like what the dude said at the end of this article ” we might even loose money” I hope so!!!!!!!

  5. Reader's Write Says:

    They just add MP3’s to the current redbook audio CD’s, and sell them for 9.99.

    Wow, people might buy CD’s again!

  6. Reader's Write Says:

    think about it for every cd they want to bring out like this
    they have to make 3 versions… how can this be cost effective??

    plus its a bit confusing for the costumer

    standard version
    normal version
    deluxe version

    better would to do a ‘nice’ version for less money
    with nice packaging and extras that one does not get online…

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