JK wedding dance a Sony fake
p2pnet news view Advertising | P2P:- The JK wedding dance is sweeping YouTube …
… with Sony, one of the Big 4 music gang, and its android, Chris Brown, reaping the rewards — all of them. And it’s all because, “Viral hits can be manufactured,” as go-Digital Blog on digital marketing joyously points out.
Says the post »»»
It was originally discovered and reported that while the jkwedding dance video was real, the viral effect was manufactured by Chris Brown and Sony`s marketing and public relations poeple [sic].
Chris Brown and Sony PR made an unconventional, but really really good, decision to promote a home video on YouTube to drive massive increase in sales and also polish Chris Brown`s tarnished image in the process.
Here, the story quotes ReadWriteWeb which says, in part »»»
An unconventional wedding march in Saint Paul, Minnesota, sent sparks across the web. Not only was it a celebration of couple Jill Peterson and Kevin Heinz’s eternal union, but it was a shift in how copyright owners can interact with unlicensed content users. After being uploaded to YouTube only 12 days ago, an elaborate wedding dance routine to Chris Brown’s “Forever” has already garnered more than 12 million views. And according to the YouTube blog, rather than blocking usage of their unlicensed property, Sony instead used Google’s tracking tools to monetize.
This was in July. As of 5:45 am Pacific today, it’d been viewed 21,295,805 times. And it’s all down to Sony`s PR hacks who’d promoted it and, “added an overlay ad to purchase the single from Amazon MP3 or iTunes,” says go-Digital, adding »»»
This case reads like a how-to guide to create a successful viral video that drives sales. They (Chris Brown) did everything right.
By promoting the video (instead of suing to get it taken down), they got the video past the first tipping point of X thousand views, after which the video remained on the front page of YouTube which gets about 30 million unique users in a day. Most people don`t look through the ocean of videos on YouTube. Instead, they start with the ones listed on the front page as “most popular, top favorited, or most viewed.”
Then real people continued to amplify the snowball effect — social amplification — and passed along to their friends. This added a viral halo on top of the original promoted views. The viral halo is low to no cost to the advertiser so any profits derived from it is pure viral profit.
The Real People, eh?
That’s you.
Now, “What the Great Recession has crystallized is a larger syndrome that Obama tapped into during the campaign,” writes Bob Lefsetz of Lefsetz Letter fame, going on »»»
It’s the sinking sensation that the American game is rigged – that, as the president typically put it a month after his inauguration, the system is in hock to ‘the interests of powerful lobbyists or the wealthiest few’ who have ‘run Washington far too long.’ He promised to smite them.”
Frank Rich: “Is Obama Punking Us?”
http://www.nytimes.com/2009/08/09/opinion/09rich.html
But he hasn’t.
You’ve got to read Matt Taibbi’s article on health care in the new “Rolling Stone”, the one with the Beatles on the cover. That’s how out of touch Wenner’s magazine is, they’ve got the story of the MOMENT, but rather than post it online immediately, something even the “New York Times” does, allowing you to read Sunday content before the weekend, Jann makes you go out and buy the magazine, so few are informed. Taibbi’s article is depressing.
It illustrates how the system has broken down, how Washington, D.C. is dysfunctional, beholden not only to special interests, but their paid for representatives, looking to keep their power. Our country has lost its compassion. Fuck change, fuck the future if I have to sacrifice one little bit.
In the old days, prior to the “Reagan Revolution”, the gap between the rich and the poor was navigable, it was not that wide. A middle class citizen (remember the middle class?) could save up and live the life of a rich person, if only for a weekend. You could afford the premium hotel, the best restaurant. Now there’s a tier of resorts and eateries that exclude just about everybody, except for the one-tenth of one percent who are insanely rich, who have ALL the money.
Meanwhile, if they’re not hiding in gated communities, behind layers of security, these well-to-do folk tell us we too can have what they’ve got, if we just put our nose to the grindstone and LOWER TAXES!
Do you know that hedge funds get taxed at capital gains rates even though the income is GUARANTEED? In a country where you’ve got protesters brandishing placards telling elected representatives to keep government out of their Medicare, does it surprise you that the hoi polloi are ignorant where the real dollars are?
It’s kind of like the music business. Where Ticketmaster is the enemy, not Jon Bon Jovi.
Obfuscation knows no limits.
Duplicity reigns.
Like with this JK Wedding Dance Video.
I feel especially bad, because even I was duped! Along with the “Wall Street Journal” and the rest of major media.
One thing I love about the Web is its ability to police the fucks who’ve been raping and manipulating our country, like Sony Music. If you think the shenanigans are history, have fallen by the wayside since the elimination of Tommy Mottola, you’ve got another thing coming.
It appears the entire viral effect of the JK Wedding Dance Video was manufactured.
There was no viral effect.
It was a manipulation to rehabilitate Chris Brown’s career.
Read this post:
Part 1: http://go-digital.net/blog/2009/07/the-jkweddingdance-video-was-real-the-viral-effect-is-fake/
It’s not as sexy as a music video, not as cool as Lady GaGa’s latest outfit, it’s just the reasoned work of someone who actually got an education, someone with a brain. Then again, who cares if the guy went to MIT, I’ve come from the school of hard knocks!
Well, you can’t fake your way into the Massachusetts Institute of Technology, and you can’t fake your way through there either. You’ve got to be smart.
But oh yeah, smart is for pussies. We like ‘em uneducated and dumb.
Spread this story far and wide. We’re on a crusade to eliminate this kind of bullshit in the music business. We want the acts to rule, not manipulative companies.
Sure, Sony won Round 1, but we’ve got to be sure they’re eliminated from the ring before the final bell.
Stay tuned.
go-Digital Blog – How to manufacture a viral video sensation and make viral profits, August 2, 2009
ReadWriteWeb – Build Profit Not DMCA Suits: YouTube and the Wedding March, July 30, 2009
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August 22nd, 2009 at 9:53 am
*shudders*
I feel violated
August 22nd, 2009 at 3:17 pm
Rihanna, Artic Monkeys etc ….
These fakes have been around for a while.
The Labels have been using the valuable promotion of ‘Free’ while at the same
time screaming that they can’t compete with free. Not a surprise.
Once they control all of the free outlets only THEIR stuff will ever be seen or heard.
Kind of like what they did to terestrial radio.
No surprises here.
August 22nd, 2009 at 10:11 pm
It’s time we do something about this. This goes out to all my fellow DIY artists – folks with no record label, making music on their own, embracing the digital age. We’ve known for along time that the real music is underground, beyond the scope of the music industry. We can’t stand by while the industry pushes its garbage down our throats and pretend it’s viral. Let’s harness the power of viral content to promote good music and thwart the record industry. If you are an independent artist upset about the way the big 4 and the riaa have behaved in the last few years, you owe it to yourself to study public relations, and learn how content becomes viral. There’s plenty of good label-free music online but nobody’s listening.
August 23rd, 2009 at 5:12 pm
Actually, whilst I think that the obvious Sony/BMG promotional tactics won’t work quite so non-transparently a second and third time, I consider that this manouver in fact supports the P2P argument quite strongly.
Think about it – A major record label saying “Gee, it’s cheaper and easier to use the internet to drive up sales than it is to do all that other promotional stuff.”
This represents a major paradigm shift in at the Big Music end of towns thinking.
If they continue to do this type of fake marketing – and I don’t see how they have any other choice, then judges will be forced to re-evalute the position of P2P as being damaging to the Content Industries. After all – if one type of “Free” digital distribution is a valid and employed method for increasing record sales – then how can the other (P2P) be an illegal form of distribution.
Both methods use the Internet. Both methods are distributing the content for free.
OK OK – P2P doesnt have the pop-up advert saying “Buy this track from iTunes”.
On that basis – all we have to do is include an MP3 url Tag into the song pointing at Amazon (forget iTunes…. some people just don’t want the software on their computers….).
Viola – P2P is therefore no longer illegal.
Embrace it. Enjoy it – and watch the world change.
August 24th, 2009 at 9:49 am
Great comment Tom. I’d love to see this example come up in the next court case where dozens of moguls whine about how their business is being destroyed.
August 24th, 2009 at 12:16 pm
” Actually, whilst I think that the obvious Sony/BMG promotional tactics wonât work quite so non-transparently a second and third time, I consider that this manouver in fact supports the P2P argument quite strongly. ”
Yes it does indeed.
” This represents a major paradigm shift in at the Big Music end of towns thinking. ”
Not attacking you at all Tom, but this isn’t shift in thinking at all.
It may seem that way, but do you honestly believe that the bean counters have been unaware
of just how valuable this exposure is, for all of this time ?
They have ALWAYS done this.
Their problem is that other non-signed artists can ALSO use those same venues for self promotion.
I’ve pointed out the pattern before …
Sue … win at any cost .. make offer the owner can’t refuse .. profit , well .. maybe not
so much that last one.But, they have the benefit of controlling an outlet that EVERYONE
used to be able to use, and keeping it only for their own sla. … ummm artists.
There is a growing list of services that USED to be good for unsigned artists that were destroyed
in this fashion, and are only good for Major label owned properties.
” then judges will be forced to re-evalute the position of P2P as being damaging to the Content Industries. ”
So far I haven’t seen a judge actually do anything against the content industry in those cases against
individuals. They seem pretty firmly in the labels ‘pocket’ .. so to speak.
Common sense, the labels OWN actions, and evidence in front of us for many years have shown that P2P is
the greatest thing to happen to musicians, including the RIAA stable of servants, and THEY KNOW IT.
That’s why they want it all for themselves.
” Viola[sic] – P2P is therefore no longer illegal. ”
Come on Tom, I know you are smarter than that.
P2P has never been illegal.
Some uses of P2P have been thought of as a civil offense,
But P2P has never been Illegal in itself. Spouting the company
line for them is directly counter to the truth of the matter.
P2P has SUBSTANTIAL LEGAL USES, .. sound familiar ?
One technology was allowed to live some years ago on that basis.
The Judges were actually smart back then.
Now they just seem like … different somehow
August 25th, 2009 at 11:55 am
Tons of videos are taken down from YouTube, because the labels refuse to accept the fair use act. Isnt time to give back?
Seriously why not?
I think Jill and Kevin should send a take down request to YouTube, until Chris Brown and Sony cough up…
I still remember this funny video with this little baby dancing while we could vaguely hear a Prince song in the background…
The mom was chocked to see that a take down request had been sendt, and YouTube complied. (As far as I know shes still fighting, defending her right to fair use) In this case Sony and Chris Brown in fact misuse a funny video for their own benefits… So I do really believe, its payback time!
August 25th, 2009 at 4:30 pm
” (As far as I know shes still fighting, defending her right to fair use) ”
She won.