p2pnet.net News:- Texas Instruments says you’ll soon be able to watch your favorite TV shows on your mobile.

The company says it’s developing the first digital TV on a single chip for cell phones.

Field trials are currently underway in several regions including the US, Europe and Japan.

TI says it’s leveraging its digital RF processor (DRP) technology, collapsing the traditional three-chip solution, which includes a tuner, OFDM demodulator and channel decoder processor, into the industry’s first highly-integrated single chip for digital TV phones.

Called Hollywood, the chip will interface with TI’s OMAP processor technology, which handles the multimedia processing of TV content, to provide a complete TV receiver system for wireless handsets.

"Hollywood will use TI’s advanced 90-nanometer process technology to allow for maximum power efficiency, smaller board area and lower overall system costs," it says.

"Hollywood builds on TI´s current capabilities in the converging wireless and consumer electronics markets, including high-quality streamed video content on 2.5G and 3G handsets via its OMAPTM multimedia processors."

The chip will support newly established and open digital TV broadcast standards for the wireless industry, says TI, going on:

"While no single standard will be used worldwide, TI believes that the most prevalent standards will be those that are open and non-proprietary, including Digital Video Broadcasting - Handheld (DVB-H), which was developed for Europe and is expected to extend to North America, and the Japanese specification, Integrated Services Digital Broadcasting - Terrestrial (ISDB-T), says the company.

"Hollywood will support DVB-H and ISDB-T."

Dedicated wireless nets supporting these standards will feature high-quality live broadcast TV (24-30 frames per second) paired with full audio to offer a more robust mobile viewing experience versus the one-to-15-frames-per-second streaming capability offered via cellular, states TI, adding:

"These networks also could support services once reserved for the living room and bring them to the cell phone, including pay-per-view programming, interactive television, and menu/guide systems."

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See:-

digital TV - TEXAS INSTRUMENTS BRINGS LIVE DIGITAL TV TO YOUR CELL PHONE, October 21, 2004

This entry was posted on Sunday, October 24th, 2004 at 2:09 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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