Something Big Music can’t do without
p2pnet news view Music:- Guess what?
A, “comprehensive programme a product innovation is necessary to save the music industry from the current Media Meltdown it finds itself in,” the CD is dying, the 99 cent download model, “clearly isn`t enough (nor is live),” and ad supported and subsidized models, “all have much distance to go”.
These startling conclusions come in a Forrester Research report which, “lays out a radical vision of the future of music products”.
Actually, many (most?) people who’ve been following the desperate efforts of Vivendi Universal, EMI, Warner Music and Sony Music to become relevant online by suing their own customers, reached the same conclusions many moons ago.
In fact, the only entities which seem to have failed to grasp these obvious realities are Vivendi Universal, EMI, Warner Music and Sony Music.
Anyhow, if you want to read these remarkable revelations in full, you’ll have to fork out $500.
Don’t have an extra 500 bucks floating around?
No worries. Here’s the executive summary »»»
In the late 20th century, music business artist contracts, development cycles, release schedules, and promotional activity were all shaped around getting a little shiny disc of a dozen or so tracks into the stores. Now in the 21st century, the album straightjacket can be thrown off and releases can become part of a continual artist-fan relationship. Sure, the die-hard artists of the album era will bemoan the death of a creative construct. But that ignores the immensity of the new creative opportunities that will accompany the radical product innovation that the music industry so desperately needs. And the benefits go far beyond the artists and labels; they open up core new revenue opportunities for mobile carriers, ISPs, device manufacturers, and even brands. Perceptions of value and scarcity must be rebuilt along new lines, creating a blueprint for product strategists across all content genres.
Now you know.
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
Forrester Research – Music Release Windows: The Product Innovation That The Music Business Can`t Do Without, September 8, 2009
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September 9th, 2009 at 10:06 pm
Innovation is the absolute worst thing imaginable from the point of view of the “music industry”:
1. Good-quality recording gear in the hands of mere ‘consumers’ — let alone unsigned artists — means that the “major labels” don’t have anything to offer, as to better-quality recording.
2. Copying as a two-click procedure? CD burner in every home? Distribution that doesn’t require fleets of trucks, warehouses, or shelf-space? Oh, heaven forfend and forbear!
3. Inability to control listening-habits by way of “manufactured” fads and “top-40″ payola schemes?
THIS is why they’re terrified, because they know that they are completely superfluous. “innovation” is the one thing they can’t afford.
Shit, they’re still trying to make digital media behave like analog (up to and including attempts to bind digital data to a specific physical object — usb dongles such as Ilok, for example.)
They’ll NEVER ‘innovate”, because they have absolutely no excuse for existence as it is.