Top Phorm execs abandon ship
p2pnet news view | Advertising:- It hasn’t been a particularly good year for Phorm, “the snoopvertising (adversnooping?) agency that began life as a spyware company dedicated to rootkits,” writes Karl Bode in dslreports.
UK ISPs British Telecom and Carphone Warehouse, “recently confirmed they wouldn’t be proceeding with Phorm’s Webwise platform, and now both Phorm’s Chief Technical Officer and Director of Corporate Communications have left the company,” he says continuing:
“Phorm has also shut down a website they were using to smear critics [p2pnet prominent among them 
].”
However, “Phorm, who hopes to partner with ISPs to sniff your time spent on various sites to send you more ‘tailored’ adverts, has global expansion ambitions that may not succeed if they can’t find a source of actual revenue,” Karl adds.
Meanwhile, back at the ranch house, Google, Yahoo, Microsoft …
You can probably fill in the rest.
On the right is Phorm boss and privacy-invasion-pirate-in-chief Kent Ertugrul.
dslreports – Phorm Loses Key Executives, September 22, 2009
prominent among them – Phorm launches anti- Anti-Phorm site, April 29, 2009
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