HMV Goodbye Blues
p2pnet news view Music | Advertising:- “We were doing a Google adwords campaign, encouraging fans of a certain artist to visit HMV to buy a bundle download,” says Media Junction Digital.
“And the band were paying for it.”
BUT —- “then we get word that HMV objected to their name being featured in the advert due to a ‘policy’,” says the post, going on »»»
So, let me understand – your business model is fucked, CD sales have gone down nearly 50% in 5 years, and when a band use their own money to promote sales in your shop, you would rather stick with a ‘policy’ preventing this from happening.
It’s, “like watching a tragedy playing out before your eyes, where the lead character is heading towards their eventual destruction through their own actions,” says the item, adding:
“Goodbye HMV. It was nice knowing you …”
(Cheers, Crosbie)
Media Junction Digital – Reasons why the industry is screwed #67, September 17, 2009
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September 18th, 2009 at 3:32 pm
No surprise here. It is the music industry afterall. Why would the people selling the music have any more intelligence than the ones distributing it?
September 18th, 2009 at 3:35 pm
HMV is over rated and priced anyways
September 22nd, 2009 at 2:15 pm
HMV has kept up well. I am willing to bet that HMV sells more movies and video games than CDs now. They also started selling books, which is interesting.