Yahoo threatens even more online advertising
p2pnet news view | Advertising:- Oh Joy! Yahoo says next week it’ll launch what it’s describing as its “single-largest global integrated marketing campaign ever”.
“Think advertising meets Fashion Week,” suggests Yodel’s Elisa Steele (right) unblushingly.
AND —- not only but also, “The core of our message will focus on YOU,” she says, warning, “We’re quite serious about our vision to be the center of people’s online lives.”
Jeez. Time to run for the hills?
The company will, “celebrate all of your individual wants, needs, interests, and passions,” she says, because, “we’re constantly evolving to give you more of what you want and less of what you don’t. We want you to make the Web your own and are designing products to put you in the driver’s seat of your Internet experience. Our new brand positioning reflects that.”
Yay!
But wait up. Aren’t we all already in drivers’ seats, and heading in our own directions? And isn’t that a BIG problem from Yahoo’s perspective?
Anyhow, here’s how it’s gonna go.
“Our campaign will kick off in the U.S. on Monday, September 28, expand to the U.K. and India on October 5, and reach other markets in 2010, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan,” says Steel, threatening:
“You’ll find us what might seem like everywhere online, on network and cable TV, on the radio, in print, and outdoor.”
Like the net isn’t already polluted enough with behavioural ad campaigns.
She warns, “This is much more than an advertising campaign. It’s our promise to you that your life online will become more personal and more meaningful with Yahoo!.”
Phkn Hell! More personal? That means somehow getting hold of even more of your private information so you can be targeted even more effectively.
“We want you to get more out of the Web, so you can get more out of life,” she adds, for which read, “so we can get more out of you …”
Does she really think anyone’s going to really believe her fruity (and empty) adspeak?
No need to stay tuned.
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
September, 2009
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“Think advertising meets Fashion Week,” suggests Yodel’s Elisa Steele (right) unblushingly.
AND —- not only but also, “The core of our message will focus on YOU,” she says, warning, “We’re quite serious about our vision to be the center of people’s online lives.”
Jeez. Time to run for the hills?
The company will, “celebrate all of your individual wants, needs, interests, and passions,” she says, because Yodel, “really is all about you — we’re constantly evolving to give you more of what you want and less of what you don’t. We want you to make the Web your own and are designing products to put you in the driver’s seat of your Internet experience. Our new brand positioning reflects that.”
Yay!
So here’s how it’s gonna go
“Our campaign will kick off in the U.S. on Monday, September 28, expand to the U.K. and India on October 5, and reach other markets in 2010, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan,” says Steel, threatening, “You’ll find us what might seem like everywhere online, on network and cable TV, on the radio, in print, and outdoor.”
She warns, “This is much more than an advertising campaign. It’s our promise to you that your life online will become more personal and more meaningful with Yahoo!.”
Phkn Hell!
“We want you to get more out of the Web, so you can get more out of life,” she adds, for which read, “so we can get more out of you …”
Does she really think anyone’s going to believe all the fruity (and empty) adspeak?
