Google criticises Canadian advertising skills
p2pnet news view | Advertising:- “Based on the technological savvy of the market, [Canada] should be in the top quartile.”
Um, er, what ?
That’s Google’s Nikesh Arora, Gargle being the net’s biggest advertising company, and him being in charge of global sales operations and business development.
Apparently, Canadian businesses are, “lagging behind their peers in other developed countries when it comes to advertising online,” the CBC has him stating.
Say it ain’t so!
And that means fewer Canadian dollars are flowing into Gargoyle’s coffers, of course.
Arora was in Toronto presumably to straighten out Canadian Gogle operatives.
“It’s not as competitive a business market, which basically suggests that there’s not as many businesses online because they’re not competing for more share amongst each other or there are not enough businesses competing in certain areas,” he said to clarify the situation
Businesses in the likes of the US and UK, “where between 15 to 20 per cent of all advertising is done online,” have taken to the web much faster than their Canadian counterparts and are therefore gaining an edge in international competitiveness, according to Arora.
To further clarify the situation, “There’s a side benefit to it that businesses are not grabbing,” he says, adding darkly, “They can grab it or it becomes a risk if they don’t grab it. If you’re not doing it fast enough, there’s somebody else who’s not in your physical proximity who can come back and do it to you.”
Say it ain’t so!
“Google, which makes the vast majority of its money by selling online advertising, is working to convince more Canadian businesses to use the web, but Arora — the company’s No. 4 executive behind founders Larry Page and Sergey Brin and chief executive Eric Schmidt — isn’t sure why they’re resisting,” says the CBC, with Gargle’s Numero Quatro summing things up like this:
“We’re in the business of leading the horse to the water and somebody else has to make sure the water is clean and looks tempting to drink.”
Couldn’t have said it better ourselves.
But one question remains.
Why is Canada’s national broadcaster running self-serving Gargle claptrap as news in the first place?
CBC – Google exec says Canada missing web’s potential, September 23, 2009
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September 24th, 2009 at 9:56 am
Oh yeah sure, I already had a 75$ free ad-word campaign, so I tried it for my canadian-hosted website and realized all the clicks came from India (seriously, 99.9% of clicks). So yeah we’re lagging behind for getting ripped off by an advertising companies who is benefiting, knowingly or unknowingly, from indian click frauds. Maybe Canadian are just more intelligent and they know how to recognize a click fraud campaign from a true campaign.
September 24th, 2009 at 2:19 pm
LOL @ picture
hahaha