Microsoft, Intel Xmas ad blitz
p2pnet.net News:- Microsoft, Intel unite in holiday ad blitz to spread joy of PCs
That’s the headline of a story in the Seattle Times on a multi-million-dollar sales pitch the two are hoping will "educate" consumers about new digital entertainment-oriented PCs.
"The campaign is also part of the companies’ long and persistent effort to broaden the appeal of PCs, especially now that the market is saturated with basic versions," says the story, going on:.
"They’ll advertise Digital Joy online, in print media, on television and in movie theaters. Also planned are ‘Experience Zone‘ kiosks that will demonstrate products in 38 malls across the country from Sunday to Jan. 10."
Joy indeed.
But is doesn’t end there.
This year, the US. Next year, the World. Digital Joy will also infest Germany, the UK and Japan in 2005.
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See:-
Experience Zone – Microsoft, Intel unite in holiday ad blitz to spread joy of PCs, Seattle Times, November 4, 2004
