p2pnet news view Music:- File sharing application Napster showed how the corporate music industry could be catapulted from the physical 1990s into the digital 21st-century.
But Big Music is all about control, total control; and about ownership
Napster the independent application was killed off and ultimately resurrected as a corporate distribution product.
But despite massive promotion by the labels, who tried to shoe-horn it into American teaching institutions with Penn State University as the first, Napster never even made it off first base and has been lurching from one financial crisis to another ever since.
Napster is, however, still Napster, with 100% of its value tied up in the name, and in the latest element of the grim seven-year ( so far) fight to force it into popular usage, Best Buy, its current owner, has forged a deal with Dell to have it ‘bundled’ with Dell laptops.
‘Bundled’ is, of course, a euphemism for trying to ram ‘product’ down peoples’ throats — whether they want it or not.
“Napster has signed a deal with Dell to bundle 12 months of access to its streaming music subscription service on Inspiron and Studio laptops,” says Music Week, going on:
“The package is worth $60 (£38) and includes 60 free downloads. The qualifying devices will be sold initially in the US through Best Buy, the parent company of Napster, but will be available through Dell’s website from next month.”
In May last year, Napster boss Chris Gorog (right) turned his sights onto iTunes, praying the user-funded iPod online loader would, “lure iPod users and turn around Napster`s sliding fortunes, said the Associated Press.
It`s great that we have finally gotten here, the story had Gorog saying. It is really the beginning of a level playing field, which I think is essential for Napster, but also for the health of the digital music business in general.
Good luck with that, we said then.
Good luck with Dell, we say now.
Music Week – Napster to come bundled in Dell laptops, October 2, 2009
shoe-horn it – `The courtship is complete`, April 23, 2004
turned his sights onto iTunes – Napster looks to Apple for salvation, May 20, 2008
Associated Press Napster rolls out all-MP3 download store, May 19, 2008
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