The future of music online ?
p2pnet news view | P2P | Music:- No need to worry, folks: they’ve got it all figured out.
“For years, the music industry has, in the words of Bonnie Tyler, been holding out for a hero,” says the BBC. Thus, “For the industry, this hero must come up with an idea that is great enough to tempt fans away from illegal file-sharing sites, while simultaneously making money for artists, songwriters and record labels.”
Tempt fans away from illegal file-sharing sites, eh?
The answer? Spotify and We7, the, “music streaming services funded by adverts and subscriptions” have, “come closest so far”.
“So,” the Beeb goes on, “other than being punished, how will fans be tempted away from illegal services, and how will artists, songwriters and labels make money in the future?”
Drowned in Sound’s Sean Adams has a novel solution: “Instead of cutting people off the internet, I’d much rather they sent the worst offenders into studios for a week to do community service to understand exactly what goes into the process of making music.”
His thought comes in views from a “range of industry executives and commentators offered their visions of the future at the In the City music conference in Manchester”.
Mike Smith, head of Columbia Records, UK, reckons the first step to making money from music is enforcing existing copyright laws, says the BBC. After all, “We’ve got a perfectly good strong copyright system in place. The law exists. That law needs to be enforced.”
OK. Sue ‘em all. Right.
Marc Marot, ex-head of Island records »»»
The young generation are prepared to pay subscriptions for mobile phones, broadband and pay-TV … so why not music?
“I feel the subscription model is the way forward for the music industry. The Sky and Virgin initiatives are a really promising start. But they are a little bit tame.”
Jon Webster, CEO, Music Manager’s Forum »»»
A system to grant innovative new companies licenses to use music should be introduced – and the government may have to force record labels and publishing companies to take part …
“I think that has to be done on a compulsory licence basis, where everyone just puts all their music in. Licensing seems to be the issue at the moment.
“If the industry can’t solve the problem, the government should step in to try and impose it if necessary. It’s not a popular view but it’s one of the things we’ve got to do to break the logjam.”
Anthony Volodkin, founder, the Hype Machine »»»
The future will revolve around finding innovative ways to use music, ie, “music games – they’ve created value where there was nothing like that before. People suddenly pay for Rock Star or Guitar Hero. That came from out of nowhere and is a use that people couldn’t envision just a few years ago.
“More of that will happen. For that to happen on the web, though, the way people work with rights on the web needs to ease up.“
Last, but not least, Sean Adams, founder and editor, Drowned in Sound »»»
“I think 95% of music that’s downloaded illegally could be turned into music that’s downloaded in legal means if things are licensed in the right way.”
“Instead of cutting people off the internet, I’d much rather they sent the worst offenders into studios for a week to do community service to understand exactly what goes into the process of making music.
“I don’t think for a second they’d consider not paying something towards the creation of that content.”
Now you know. 
First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi
October, 2009
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October 28th, 2009 at 10:49 am
Is it possibble that the future of music starts tomorrow (oct. 29, 2009) Qtrax is *supposed* to be launching in Asia?
October 28th, 2009 at 10:49 am
David, you’re a case.
Cheers!
October 28th, 2009 at 11:27 am
For the record, I will unashamedly refuse to pay for music until my student loan debts are paid off… no matter how many decades that may conceivably take. Even after that, I’m not willing to pay more than 10¢ and only for songs I consider properly worthwhile.
Community service would only make me more resentful because it would save the studios’ money while cutting down on my stress relief time (writing open-source software for fun or reading fanfiction) or my study time. Growing up below the poverty line tends to polarize your attitude and I’m a socialist at heart.
October 28th, 2009 at 11:33 am
Oh, I forgot to mention that a significant portion of my collection comes from legally-free sources anyway (eg. OCRemix, MOD Archive, etc.) and, as such, ANY attempt to color my view of “the working artist” would be likely to fail. (I tend to have an attitude more along the lines of “If they’re that desperate to make me pay, then let them hurry up and go bankrupt to make room for the people who care first about music as an art and only second (if at all) as a source of income.)
October 28th, 2009 at 7:10 pm
” Community service would only make me more resentful because it would save the studios’ money while cutting down on my stress relief time ”
LOL, it sure would save the studio money, but I guarantee they won’t charge the recording artists any less for the time.
It’s a heel of a thing, the labels unique ‘accounting’ practices.
” Is it possibble that the future of music starts tomorrow (oct. 29, 2009) Qtrax is *supposed* to be launching in Asia? ”
The sooner it starts, the sooner it fails
October 28th, 2009 at 10:55 pm
It is amazing to see how much the music industry has evolved, along with everything else in the world. I would have to agree that going to a subscription based route would be the best idea for the music industry.
Either way, they should figure out how to charge for music and stick with it. If someone can not get their things together the rest of the world will keep getting free music. After getting music for free for so long people will eventually give up trying to pay for it.
Again, I agree that paying a monthly subscription would be the best option for the leaders of the music industry.
<a href="http://jayssavingyourmoney.blogspot.com
October 28th, 2009 at 10:56 pm
Jay’s Saving Your Money
Woops!
November 1st, 2009 at 11:19 pm
i’d love to do community service in a major studio!! think of the quiet kayoss you could cause!!8-x.sorry threthening people is not the way to make yourself accepted.you think they would have learned something by now? no?surprise,surprise!!guess not.and of course you have these turncoats who try to run off at the mouth,bout how were stealing there music? lady and all the rest if it wasn’t for us out here you would still be an non-functioning lil twit singing to yourself in the mirror,provided you could still look at youself in one!!go for it yoyo brains.were her to stay and nuttin’ you try can make us go away .hi Jon! was it not a beauty here in the islands today !!