p2pnet.net News:- Google’s AdSense scheme is a way a lot of sites, including p2pnet, gather income.

The ads are keyed to specific product/services and every time someone who might be interested clicks an ad, Google pays part of its advertising fee to the web page owner.

But unless a site is huge with all kinds of hits and, therefore, all kinds of people click the ads, AdSense doesn’t generate large amounts of money.

p2pnet isn’t an entrepreneurial effort, but we rely solely on income from ads to keep going and a while back, we had a line at the top of the page which asked people to visit Google Adsense customers. Not on, we were told emphatically. Remove the sentence.

In short, unless the clicks are spontaneous, they’re not considered to be ‘genuine’. So when Google discovered a Net sales and marketing company seemed to be pumping up its income by faking hits, Google sued it.

“Internet marketing outfit Auctions Expert International appears to have fallen foul of these rules, following the filing of what is thought to be the first ‘Click Fraud‘ action in the Superior Court of Santa Clara County,” says Out-Law, going on:

“The action, filed on 15th November, accuses the Houston-based Auctions Expert of joining the AdSense program but then ‘flagrantly’ abusing it by clicking on the targeted ads displayed on its web site.”

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See:-
Click Fraud - Google sues over click fraud, Out-Law.com, November 23, 2004

This entry was posted on Tuesday, November 23rd, 2004 at 8:04 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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