p2pnet.net News:- Firefox users are four times less likely to click on ads than people using Microsoft’s dodgy Internet Explorer.

That’s the conclusion of German advertising technology company Adtech.

During October and November, only 0.11 percent of Firefox users ever clicked on an ad, compared with around 0.5 percent of IE users, says Adtech, quoted in CNET News, which goes on:

“The percentage of IE users clicking on ads varied depending on which version of the browser was being used, the company said: from 0.44 percent of version 6.x users to 0.53 percent of version 5.5 users. The survey was based on 1,000 Web sites in Europe that use Adtech’s ad server.”

It also has Mozilla contributor David Hallowell saying, "People click on (pop-up) ads because they think the system’s trying to tell them something," Hallowell said. "The average Firefox user is more aware that they’re ads, not system dialogs."

Not only but also, Firefox has been crafted to come across as a nimble – and independent – alternative to IE, with emphasis on the word ‘independent’.

In the online world ‘independent’ is, of course, synonymous with ‘free’ as in untrammeled.

Many, if not most, Firefox users are looking to surf the web, not buy ‘product’ or ‘services’ – or get themselves onto someone’s adverting spam list.

This entry was posted on Tuesday, December 7th, 2004 at 2:23 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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