p2pnet.net News:- Canadian teens aggressively use p2p networks to download mp3 files, says a new study.

But it casts serious doubt on claims by corporate music sites such as iTunes that they’re making a serious impression on Netsters – in Canada, at least.

Apple recently imposed iTunes on Canada – where file sharing isn’t illegal – and if you go by mainstream media reports, you could be forgiven for thinking it’s set to take the nation by storm.

However, Ipsos-Reid’s study suggests the ‘storm’ is more likely to be a feeble burst of flatulence.

“Teens are much more likely to be downloading from p2p nets (95% of teen downloaders say they have downloaded a music file from a peer-to-peer service) than fee-based services (10%),” it says.

“Three-in-four downloading teens say that if they wanted to listen to a new song that they didn’t have, they would download it from a peer-to-peer service, versus only 20% who would pay for it.”

In other findings, only one-in-three Canadian teens say they’ve never downloaded music files, against 60% of US teens who say they’ve never downloaded music files, says Ipsos-Reid..

Researchers questioned youngster between the ages of 12 and 17 to see how they’re using the Net for downloading music, education, shopping, playing games, and getting in touch with others.

Teenagers who download music are, “twice as likely as adult downloaders to be downloading music files a few times a month (53% vs. 24%),” it cojncluded.

“Additionally, teen downloaders are downloading an average of 15 songs per month from peer-to-peer networks, compared to 12 songs per month downloaded by adults.

“Our research with Canadian adults indicates that many have decreased their music downloading activities,” says Chris Ferneyhough, Vice President of Ipsos-Reid. “However, it looks like teenagers are picking up the slack.

“These teens have come of age during the peer-to-peer phenomenon so convincing them not to download free music is likely going to be a difficult task for the recording industry”.

Among teens who don’t download music, 42% said their parents won’t allow it. Reasons mentioned by fewer respondents include “don’t feel it is right” (19%), and “worried that I will download a virus” (17%).

The study also looked at Canadian teens’ attidues toward online games and found, "While 46% play online games against friends and family a few times per month, 38% say they play games online against people they don’t know. The typical teen online gamer indicates that they spend just over 6 hours per week playing games online."

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See:-
by storm - iTunes arrives in Canada, December 2, 2004

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