Giving the Gift of iPod
p2pnet.net News:- If Steve Jobs & Co thank anyone for anything during this Christmas season, it should be online music lovers and the Big Four record label cartel.
When p2p file sharing started out, it was largely a school-kid thing. With a little effort and a few smarts, it could have become a major marketing, sales and distribution vehicle for the labels and, ultimately, the studios.
Everyone would have benefited – including the indies who, until the Net came along, had to rely almost totally on the corporate music industry to move them and their music forward.
Instead, the cartel turned nasty and the vast amount of publicity generated by its hapless sue ‘em all campaign transformed what was a hot, but relatively obscure, Net thing into a major international phenomenon.
Cartel efforts to smother a blaze ultimately created a major conflagration and basking in the heat are iPod and iTunes, both of which had the great good fortune of being in the right place at the right time.
“With hip new ads and an even hipper marketing deal with rock band U2, the iPod has revived Apple Computer’s image as a cutting-edge company,” says the Seattle Post-Intelligencer.
One of the ‘hip new ads’ involved using kids sued by the RIAA as foils in a cynical and tasteless marketing campaign. But Apple got away with it and now, will iPod frenzy also drive Apple’s computer sales?
“Co-founder and visionary Steve Jobs, who is also chairman and chief executive officer of Pixar Animation Studios, has become a Hollywood power broker with his finger on the pulse of pop culture,” says the story, going on:
“Already, in the company’s fourth quarter, 23 percent of its $2.35 billion in revenue came from iPod sales.”
Roger Kay, a vp at IDC, expects Apple to announce more iPod-related products, including possibly an iPod video player, next year.
‘The one play they’ve got is the consumer,” he’s quoted as saying.
“Consumers represent the wild card for Apple.”
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See:-
hip new ads – Apple’s computers languish next to iPod, Seattle Post-Intelligencer, December 20, 2004cynical and tasteless – Pepsi-iTunes Super Bowl ad blasted, p2pnet, January 31, 2004
December 21st, 2004 at 3:56 pm
“One of the ‘hip new ads’ involved using kids sued by the RIAA as foils in a cynical and tasteless marketing campaign. But Apple got away with it and now, will iPod frenzy also drive Appleâs computer sales?”
That was a Pepsi ad, not an Apple ad.
December 21st, 2004 at 4:08 pm
That was an Apple / Pepsi / RIAA ad.
Cheers!
December 21st, 2004 at 5:29 pm
Pepsi paid for it. It was a Pepsi add. When Pepsi uses Coke in one of their ads that does not make that ad a Pepsi and Coke ad does it?
December 21st, 2004 at 7:01 pm
I know many that don’t believe in the idea/pricing behind iTunes and other plastic junk like that, but download music instead, and yet they still buy an iPod.