Miller Beer and Napster II
Miller Beer and Napster II, Roxio’s emasculated commercial version of the p2p application that started it all, have teamed up, joining an ever widening band of disparate entities who believe musical notes equal bank notes.
Coke thinks things go better with downloads, Pepsi’s latest generation is to sell More to the Masses through music, computer maker Apple has been there for a while and is now being joined by Hewlett-Packard. And so on and so on.
It’s a frenzy. One does it and they all have to do it. And it’s far from being over.
Whether this will do anything for music is, of course, entirely beside the point.
In the meanwhile, "Miller Brewing Co., Milwaukee, is entering a nationwide marketing partnership with Napster, an online music catalog," says the Milwaukee Business Journal here. "The deal offers music fans above the age of 21 a chance to win Samsung Napster portable music players and $50 in music credits on Napster.
"The two-month promotion will start in June 2004 as part of Rolling Stone magazine’s celebration of 50 years of rock and roll."
It says winners will use the Napster music credits to download tracks from the online music catalog’s list of more than 500,000 songs.
"The promotion will be supported by a significant marketing campaign which is expected to include national print and radio advertising, promotional activity at bars, and point of purchase displays in liquor stores, convenience stores and supermarkets," say the two
"We’ve just launched a new marketing campaign that encourages beer drinkers to make their own choices, so this partnership with Napster is a perfect fit," said Bob Mikulay, executive vice president for marketing at Miller.
Make their own choices ???????
February 24th, 2005 at 2:17 pm